Client Creative Brief - Red Technologies

Please fill out this form to the best of your ability.

Red Technologies uses this information to form project concepts to match our clients’ preferences. There may be fields that do not apply to your particular project or needs; you may skip these items.

Name

First

Last

Email

Company Name

OBJECTIVE

Please describe your company:

Please describe your company with these questions in mind: What does your company do/sell? Who are your clients/customers? Are you a large company or small business? What are your core values? Would you like to grow?

What about your company that you would like to highlight using our services?

What about your company that you would like to highlight using our services? (example: products, company/employee culture, brand personality, news/events, etc.)

PROJECT SUMMARY

Please check any/all applicable creative services needed:

Please describe the above checked boxes in further detail:

TARGET AUDIENCE

Please describe your target audience or users you wish to reach with this project.

Please describe how you would like your audience to engage with your campaign. Examples would be ease of use for a website, clicking on a mobile ad, learn about your product with a print campaign, and so on.

PROJECT TONE

The tone you use indicates traits about your brand that your audience will pick up on. Are you trying to come across as serious and professional or perhaps more casual and relaxed? To facilitate the process, you can check off tones that are relevant for the current project below, or add your own:

Please describe the above checked boxes in further detail:

MESSAGING

What do you want to say to your audience with this project?

Figure out what words to use in your blog post, landing page, packaging design, website, social-media campaign, brochures, banners, etc. Are there any visual images that you feel apply to your message?

VISUALS

Name with or

Specify any photographic images you’ll require for this project.

Think of brand alignment, whether you need a photographer or use stock images, if/where you’re going to shoot them (studio/indoors, outdoors, etc.), and who you want to photograph (real people like employees or professional actors/models who are hired just for the shoot).

BRAND ASSETS

Outline any existing brand elements that will serve as building blocks for the process.

Examples include: Logo, signature tagline, positioning statement, mission statement, color palette, fonts/typefaces, other identity related assets

Will you require any brand assets to be created for this project? If so, please list below.

Examples of brand assets include logos, color palettes, font families, or any other visual identifier for your brand.

COMPETITION

Describe your main competitors. Define strengths/weaknesses, opportunities, and threats for each one.

PREFERENCES

LIKES: Please list examples of any websites, logos, ads, or other design collateral that you find visually appealing.

What is it about this design that appeals to you? Is it the color palette? Is it the font choice?

DISLIKES: Please list examples of any websites, logos, ads, or other design collateral that you find visually unappealing.

Are there any examples of design that you find unappealing? What is it that you do not like about these assets?