Project Case Study
Company Overview:
Whirltronics offers full-service metal manufacturing with capabilities in stamping, hot and cold forming and austemper heat treatment of low, medium and high-grade carbon steels. The company’s advance machinery and facility allow it to service both large contracts and small production runs.
Its engineers develop prototypes and work with clients from conception to completion. Whirltronics also produces a large line of precision lawn mower blades.
Our goal was to help with the education of existing and potential clients about metal manufacturing and the company’s purpose in the industry.
Red Tech developed and optimized a new website with updated branding and message. We created and managed a monthly blog program that includes personal stories from employees, interviews with key people, and service and metal manufacturing educational topics. We created and managed social media platforms to push monthly content and to interact with the community and partners.
Video Challenge
Provide education on the company that can be viewed and shared easily.
Solution
Created a branding video based off a current marketing brochure and images to utilize online for branding and as a follow-up tool for potential clients and partners.
Photography Challenge
Generate new and relevant content to utilize in branding.
Solution
Provide photography for company events, tours and celebrations. Utilize the images and event information to generate stories and other content for online branding.
Social Media Challenge
Keep the company name in the forefront of the customer’s mind.
Solution
Whirltronics has a very specialized business, so social media is a way to showcase the connections that Whirltronics has with their clients, as well as highlight the processes they utilize to make the products. To do this, Red Technologies posts to the Whirltronics social media accounts (Facebook, LinkedIn and Google+) several times per week.
Website Challenge
Update the overall look of the site.
Solution
The designers and web developers at Red Technologies worked together to brainstorm ideas and implement them to give the Whirltronics website a fresh new look using html, css, and php. Red Tech also assists with any ongoing website edits as needed.
