Project Case Study
Company Overview:
Apollo Glass, located in central Minnesota, offers glass services to all aspects of the glass industry to its customers. Glass services include windshield replacement/repair, glass doors, windows, storefronts, shower doors, bathroom mirrors, custom glass and anything else glass.
Red Tech’s Goal was to get Apollo Glass to have a strong local online presence in search engines and online directories. We developed and optimized a new website with a SEO program. Created and manage a blog schedule to provide fresh and consistent content to the website regularly. We also created and manage a social media program that integrates with the SEO and blogging initiatives.
Website and SEO Challenge
The Apollo Glass website wasn’t doing anything for them, was difficult to edit and was not mobile friendly. We fixed all that.
Solution
Red Technologies rebuilt the Apollo Glass website in WordPress giving it a bit of a design refresh and making it responsive so it was mobile friendly. We added landing pages for SEO purposes and took them from not showing up at all in Google searches to showing up No. 1 on just about every keyword in every city they were trying to focus on in a 30 mile radius. Our Red Techs worked hard rewriting meta data, creating landing pages, etc. to get Apollo Glass to be higher in their local rankings (the Google maps section). This was done through rewriting their meta data, setting up all of their Google products, improving their NAP (name, address, phone) consistency throughout the web using Moz Local, increasing their number of reviews, and making sure their profile is complete and their Google products are all linked. We continue to work on their SEO on a monthly basis helping to make sure they stay on page one and continue to beat their competitors in the rankings.
Review Capturing Program Challenge
Gather testimonies and feedback to utilize in marketing.
Solution
Red Tech created a leave-behind for glass installers with online review information and a link. We created and manage the email marketing and follow-up process for clients to capture reviews.
Video Series Challenge
Apollo Glass wanted to provide education and optimization to the glass services they offered.
Solution
Our Red Techs created three individual videos educating and marketing the main services provided. We then optimized the videos for online searching and positioned them on the respected pages of the website and social media platforms.
Social Media Challenge
Highlight the work Apollo Glass has done and increase traffic to their website.
Solution
Social media is a great way to stay connected with current clients, as well as reach potential new clients, so Red Technologies posts to Facebook, Linked In and Google+ several times a week. Apollo Glass is also interested in reaching out to surrounding communities, so we focus increasing the reach of their website and social media accounts. The purpose of the social media posts is to highlight the work that they have done and, in turn, get their name out there and get more traffic on their website.
