Boosting my Facebook Post vs Facebook Ads: What’s the difference?

Let’s face it, social media is often the number one source of our daily information. We consult Facebook, Pinterest, and YouTube for our parenting advice, decorating trends, and purchasing needs. So how, as a business owner, can you maximize your marketing dollars to reach consumers looking for you, or your service, on social media?

While there is no “one size fits all” solution, there are plenty of inexpensive options to engage consumers and expand your audience. First, create some advertising goals and follow up action plans. Are you trying to grow an email database? Sell a specific product? Increase engagement with a certain demographic? Make sure your results are defined and attainable.

Next, identify your platform and budget. Advertising through social media is easy and affordable, if you have the right plan in place. Take Facebook, for example. Utilizing their advertising options allows businesses to target a clearly defined audience and track how each ad performs.

Speaking of Facebook, are you using it for your business needs to boost posts or create ads? Did you know there is a difference? A boosted post is the most basic way to advertise on Facebook, allocating a specific amount to a post already on the businesses page. When you boost a post, you are ensuring a larger audience to see the post in their news feed. This type of marketing is great when your goal is to engage an audience, and encourage likes, shares and comments.

However, boosted posts only reach a very small portion of your current audience. If you are looking for a more customized promotion, or have other marketing goals in mind, Facebook Ads might work better for your company.

With a plethora of options to match your goals–such as clicks to website, website conversions, and event responses, just to name a few–Facebook Ads is a more advanced way to advertise on Facebook. In order to take advantage of these services and track your progress, you must create a Facebook Ad manager account. You are then able to customize your ads, add a call to action, or generate leads for an email database. You will also receive reporting that illustrates your consumer’s behavior, trends and engagement. Facebook Ads strive to be strategic and follow your marketing objectives.

If you think you may be missing out on maximizing your advertising dollars through Facebook, let us review your social media strategy with you. Red Technologies offers a wide variety of services to help you grow your business needs. Contact us at info@redtechnoligiesinc.com for more information.