Prior to integrating a business into whichever landscape that may be, it is important to understand and identify current demographics, as well as what the consumer base is looking for. Attaining [...]
Twenty years ago, if you said you worked in mattress sales, you would probably be the least popular person at the dinner party. No offense but… booooring. But things have changed, some of [...]
Digital marketing is all about driving the right audience to your website and business. With critical online marketing areas, like search engine optimization, social media advertising, and web [...]
Back in the ‘90s and early 2000s, you were ahead of the game if you simply had a website. Today, you don’t just need a website… it needs to be easily navigable, well-designed, and be able to meet [...]
Digital marketing allows businesses to attract a larger audience by meeting them where they spend the most time and money: online. It focuses on connecting with audiences through channels such as [...]
As visual content on social networks has grown, so has the emphasis on storytelling with pictures. The push for visual content seems to only be getting stronger, so what are you to do with this [...]
Stock images make it easy for DIY marketers to sell products and tell the story of their business. But is it the tale you want to tell? Stock photos are available for a variety of purposes, but [...]
Analytics. It’s fun to say and you may hear it a lot when discussing online branding and building a web presence. But do you really understand what it means? As e-commerce and social media [...]
Many of us work-from-home veterans are accustomed to creating productive work schedules while managing barking dogs, dirty dishes, and video conference calls. The past year has seen a dramatic [...]
Last month we shared how voice activated searches are changing the way we use and search the internet. As business owners work to finesse keywords and SEO strategies, marketing teams must also [...]