Most Commonly Asked Questions About Websites and Digital Marketing

Digital marketing is all about driving the right audience to your website and business. With critical online marketing areas, like search engine optimization, social media advertising, and web design and development, your business can achieve some awesome results!

Here are some digital marketing FAQs that can help answer some questions you may have about the services we offer.

Do I really need a website? 2021 calling… yes you do. Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness.

Red Technologies’ web developers are specialists in WordPress and love to utilize their talents to create custom and unique websites to fit your specific business needs. Whether your site contains basic business information or needs a custom form or store, we use the most current technology to help you beat the competition!

Do I need to write my own content for my website?  You are the knowledge bank when it comes to your website but we get it, sometimes putting that knowledge into catchy, unique sentences isn’t easy.

Our Red Tech copywriters can do the work for you by crafting a unique message for your target audience that will hit the highlights. We’ll learn as much as we need to know to create compelling words that inspire people to get in touch.

How do I get my website to the top of Google search? Search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages. Search engines have algorithms that determine which web pages hold the most relevant results, and those pages are ranked highest among the search results.

Here at Red Technologies, we work with select keywords, meta descriptions, links, and content so you will stand out to search engine algorithms as relevant information and ultimately rank higher.

What social media platforms are best for my business? While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best, while LinkedIn or Instagram may be for others. Determine your target audience and social media goals and then test what platform works best for your business.

Red Technologies works with clients to develop the right social media marketing plan. Once the plan is in place, our Red Techs will work with you on a regular basis to make sure your business remains active on all of the social media platforms. We will do all of the research, planning, and posting for you so you don’t have to worry about it.

What is pay-per-click advertising? This version of ads can placed on search engines or other websites to drive traffic to your website. They can be performed on Google, Facebook, Instagram, LinkedIn, and more!

Our job is to make sure that your ad campaigns are correctly configured to drive the type of traffic you want to your website. This ensures your budget is not being wasted and your conversion rates are increased.

How often should my company send emails? A majority of companies resolve to sending emails anywhere from 3 times a week to 2 times a month. It all depends on the amount of content you have to promote and share with your subscribers.

Red Tech utilizes online tools to get people to your website, this includes email marketing through newsletters and targeted emails. We can help you maintain your own client lists or help you grow an email list.

More questions? Our inbox is always open! Reach out to us by clicking here.

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Utilizing an Effective Coming Soon Page

While building a new website or updating an old there will inevitably be a time period when your website is not ready for public viewing. A coming soon page is a special kind of layout that gives people a sneak peek at what is coming, while also hiding the real work being done on the site.

Coming soon pages add to the credibility of your business. They also kickstart your online presence and allows you to gather precious leads while waiting for your website to launch. On top of those benefits, here are five more reasons to use an effective coming soon page:

Lead Generation: Adding an email subscription form can invite visitors to subscribe and receive news, updates, and incentives.

SEO: Google is the largest search engine and you need a credible website with relevant keywords- even before design- to rank at the top!

 

Red Technologies is currently developing a website for Newbury North, a high-end home builder in Naples Florida. Check out how their “coming soon” page utilizes this downtime to showcase their projects and give visitors an opportunity to connect with them.

Hide an Old Website or Construction: A coming soon page looks much more attractive than an out-of-date website or under-construction page. Using it will hide the build process and post some useful content.

Build a Reputation: A visitor who sees a developing website will probably exit and not return. A legit coming soon page will prevent this.

Contact Information: The coming soon page should contain links and contact info so prospective customers can get in touch with you. Also adding links to your social media accounts helps you raise awareness and let more people know about the coming website.

Building a top-notch website can be a time-consuming process. For this reason, an attractive coming soon page to keep visitors informed is crucial. Ready to bring your business to the next level with a new website? Reach out to Red Technologies to start the process!

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Five Reasons Your Website Needs a Facelift

Back in the ‘90s and early 2000s, you were ahead of the game if you simply had a website. Today, you don’t just need a website… it needs to be easily navigable, well-designed, and be able to meet the needs of your customers or potential customers.

Did you know that the average time spent on a website is about 45 seconds? Is that enough time for you to show what you offer to your customers?

Here are five reasons it may be time to give your website a facelift.

Your visitors aren’t sticking around.

If your web analytics show low time spent on site and high bounce rates, that is a good indicator that visitors don’t find your current site useful. 

Low search engine rankings.

If the content on your website wasn’t written with current SEO trends in mind, it may be time for an update. Today it’s all about having original, high-quality content, which is why sites with blogs perform so well.

Isn’t mobile-friendly.

According to Smart Insights, more than half of local searches are performed on mobile devices. In the United States, 25% of internet users only access the internet on a mobile device. This should tell you if your website isn’t mobile-optimized, it’s time to re-design.

Outdated design.

Web design trends are always changing, and if your website is years old, it probably looks outdated. Today, it’s all about clean designs and easy navigation. If your website is cluttered, it’s time to re-design.

You’ve changed your brand.

Your website is the hub of your online activity and in many cases is the first impression for a customer. If the look and feel of your current website don’t line up with your current brand and messaging, it is time to update.

Your website is an investment in the future of your business. Now more than ever, having a strong online presence is no longer optional. Thinking your website needs a facelift, what are you waiting for? Reach out to our team and we can produce an interactive, attractive, new website aligned with your business goals.

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Use your photos to tell your story

Stock images make it easy for DIY marketers to sell products and tell the story of their business. But is it the tale you want to tell? Stock photos are available for a variety of purposes, but when it comes to selling your products and personalizing your online brand, consider using a photographer to add images to your marketing toolbox.

Free and for sale images are easily available online, but taking your own photos and videos adds a personal touch and let’s potential customers know there is a face behind the website or social media account. Here are a few other reasons why we recommend using “real” photos for your website and marketing materials:

  • According to MDG Advertising, 67% of online shoppers rate high-quality images as being “very important” to their purchase decision, slightly more than “product specific information,” “long descriptions,” and “reviews and ratings.” You want your photos to represent the products customers will be receiving and the salespeople they will be working with.
  • Customers want to see images of the brand you’re selling, just as much as they want to see the texture, size, scale, detail, context, and brand. They want to know your company is unique and serves a purpose.
  • Stock images are available to the public, so there is a chance a competitor or anyone else may use the same photo to fill a different need, or highlight a message that doesn’t align with your company.

Using your photos, or hiring a photographer to help capture your style, allows you to truly create personalized messaging and enhance your brand. Looking to up your photo game or give your website an update? Our image team helps create photos and videos that reflect your business goals. Contact Red Technologies for more information or a site review today!

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Benefits of Blue Light Blocking Glasses

Our team of remote workers love Blue Light Blocking glasses as we spend hours in front of our screens making website and marketing dreams come true. But don’t take our word for it, here are some proven benefits to sport light blocking specs:

Reduces eye strain. In addition to taking regular pauses from screens, our eyes need a break from the constant light and movement laptops, tablets, and smartphones bring. By wearing glasses with blue light filtering technology, eyes have less strain and enhance focus, making you feel more energized and improving productivity.

Improves sleep. Blue light is shown to have a high energy frequency that increases alertness and delays the natural release of melatonin. Blue light blocking glasses reduces the blue light impact, enabling you to use devices and still have a good night’s sleep. (Although it is still recommended to put down those devices well before bedtime!)

Reduces long term health risks. A cheap pair of blue light blocking glasses may save you from long term eye damage. Age-related macular degeneration (AMD) is the leading cause of blindness and can be reduced by using special specs. Those who suffer from headaches have also seen benefits from blue light blocking glasses.

Do you use these trendy glasses? What improvements have you noticed?

 

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What is mobile optimization?

Mobile opti-what?! 

If you’re in the market for a website update–or are working on improving your current site–you’ve probably heard about mobile optimization. A fancy way to refer to the functionality of your site, it ensures your web interaction is the same on a mobile device as it is on a computer. Offering an optimized mobile experience that is web friendly or responsive has three important benefits.

SEO Ranking. We use our phones for everything, so mobile performance is a big one. The search engine you choose determines site rankings based on other users activity. If your website isn’t interacting well with search engines due to incompatibility or poor mobile use, it will impact your SEO rank.

Building your online reputation. You want people to have a good impression of your business and rely on you as a trusted partner, so a positive web experience is important. If clients are unable to access or navigate your site from a smart device, it could be a negative reflection of your company.

Enhancing the customer experience. An easy to navigate site encourages client engagement, and allows you a direct channel of communication with your audience. Satisfied customers will keep coming back if your site adds value and is dependable.

If your website could use an update, or you’re interested in learning more about enhancing your current one, contact our team to help assess your needs.

 

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Review your post-pandemic sales plan

If we’ve learned anything from the past year of ups and downs, it’s how to pivot when needed, practice patience, and find confidence in resilience. Easier said than done, right?

Many small business owners have had to completely reassess their sales and marketing strategies as a result of the pandemic. Some industries have seen dramatic growth, with an increase in supply and demand, creating unforeseen challenges. Other sectors have been forced to close or drastically change their business model. Whatever obstacles you’ve endured in the past year, Red Technologies is here to support your vision.

As you assess your business strategies, consider the solutions Red Tech can implement for your brand:

Responsive web design. Nothing captures a client’s eye like a responsive website. Our developers stay on the cutting edge of technology capabilities and design. They work with you to meet your site goals, perform regular updates, and keep your data secure.

E-commerce platforms. If your business plan includes selling products or merchandise online, consider offering an online storefront to manage and process your inventory and sales. 

Analytics and SEO support. Monthly analytics review and SEO adjustments are crucial to successful online marketing. Allow our knowledgeable teammates to develop and manage a plan to improve your online presence.

Online engagement support. Whether you need someone to manage your social media accounts, create regular newsletters, or publish online ads, our team of specialists will curate a dynamic marketing plan that supports your goals. 

Are you ready to re-think your online strategy? Contact our experts to discover what partnering with Red Tech is all about.

 

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Highlights of 2020

Red Technologies Inc., celebrates the highlights of 2020 (from home!). The web development and marketing company connects clients with modern online branding solutions. Check the successes we highlight from last year:

Are you re-thinking your online presence and marketing strategy ? Contact us for fresh ideas today.

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How Voice Search Impacts SEO

Once a dream depicted in Back to the Future or The Jetsons, talking to smart devices and getting correct answers is now a common part of everyday life. If you utilize a voice activated search engine on your phone, tablet or home device, you are a part of the increasing majority on how consumers are finding information.

Voice search options have proven to be fast, convenient, and easy to use with mobile devices. But, is it impacting your business website strategy? Yes! While it is easy to fetch results using a voice search, it isn’t the same as typing a query on your desktop and receiving an optimized result. As voice activated searches impact your business SEO, you may need to finesse your web approach. Here is why: 

  • Voice searches are more conversational than typing. When users search by voice, they tend to ask entire questions, rather than focusing on a few keywords in a desktop query.
  • Many voice activated searches are requesting specific information “near me,” indicating that voice searches are used on the go, requesting local information. Key phrases in voice search may be more detailed as well, potentially producing more specific results.
  • Content on your site needs to cater to what people are saying in their search. Social media, blogs, and business information on your site needs to be clear and concise to cater toward both keyword searches and voice direction.

Currently, voice searches are already used by more than half of American teenagers and 40% of adults, a trend that will continue to grow.  Unsure how to manage your sites SEO or update it for voice activated users? Contact Red Technologies for support and more information. 

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Protect your page

Enroll in our monthly security plan to avoid breaking your website

Did you have some issues loading your website, or one of your bookmarked favorites in the past month? A recent update to WordPress (a popular web publishing provider) has caused some problems for many of its users. 

When WordPress put out the latest major update version 5.5, they removed some code libraries including jQuery Migrate, a tool that WordPress has used for years. This library has helped outdated themes and plugins work with the many updates WordPress puts out each year. Getting rid of this library specifically caused outdated themes and plugins across the internet to stop working; breaking parts of many WordPress sites that have updated to the latest major version of version 5.5. 

jQuery Migrate is a javascript library specifically developed to preserve deprecated jQuery libraries. It works with the latest version of jQuery, a javascript library to help developers develop lightweight JavaScript code. For WordPress developers to upgrade the latest jQuery libraries–and stay updated–they need to remove jQuery Migrate to force plugin. Theme developers need to to upgrade their code base to be compatible with the latest libraries and not use deprecated code.

If the last paragraph reads like a foreign language, fear not, our expert web developers have your back. Each month, our principal software engineer reviews any potential issues for our clients enrolled in a monthly security package. He quickly and efficiently solves any technical problems with minimal impact to site usage. 

If you are not a monthly client with our maintenance program, we still offer the solution, but at an hourly rate. WordPress, Google, and many other key players in the digital age integrate updates and changes with little to no notice, often causing tech issues behind the scenes. (Like broken links, funky images, and spinning wheels of doom).  We encourage all of our clients to enroll in our monthly security and maintenance program to mitigate any issues that arise as a result of these updates.

Read more details about our security plan here, or why you should implement a monthly maintenance plan by clicking here. Our web experts at Red Technologies are on the leading edge of new technology and website development. Contact us with any questions.

 

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