Use LinkedIn to Promote Your Small Business
Often when you hear the term “social media” you imagine the Facebook logo or an Instagram hashtag. But LinkedIn is another powerful social platform that allows you to engage your audience, promote your brand, and recruit new employees. Discover how LinkedIn could prove to be a valuable marketing asset for your small business.
Build a brand. Start your company’s free business page, detailing what makes you different from your competition and highlighting your skills. Take this opportunity to connect your business page with your personal profile (you already have one of those, right?!), add any existing employees, and find mutual followers. Then, regularly share updates on behalf of the business, post employment opportunities, and connect with prospective customers.
Engage an audience. After you’ve created your business page, define your goals and the scope of your audience. Once you establish an objective or timeline, you can be purposeful in planning posts to be SEO friendly, using keywords, links, and engaging content. A strong LinkedIn page is optimized to help you gain awareness when customers are searching online for the goods or services you offer.
Network and establish partnerships. As your followers increase, so will your audience and the opportunity to connect and network. Ask your employees to share your updates with their connections, invite business or supplier partners to become followers, and promote your company page in all of your marketing efforts, (including newsletters, website updates and promo pieces).
Recruit new talent. Use LinkedIn to recruit new employees by posting a job opening to a targeted audience. There are a few options to choose from–based on the type and timing of your company’s needs–but the platforms precise algorithm places your employment opportunity in a job seekers feed. Encourage your employees to help spread the word by sharing your openings with their contacts for additional exposure. For additional fees, LinkedIn also offers recruiter services.
Visit LinkedIn for more information on its variety of services. Want to add LinkedIn as a valuable resource for your marketing tool box? Ask the experts at Red Technologies for more information or support. Email us today with any social media, marketing, or website needs.
