Promote Your “Boring” Brand on Social Media
Twenty years ago, if you said you worked in mattress sales, you would probably be the least popular person at the dinner party. No offense but… booooring. But things have changed, some of today’s hottest brands were traditionally a “boring” industry. I think you’d be lying if you said you haven’t heard of Casper or Purple mattresses. They produce some of social media’s most engaging content and have global reputations!
This goes to show, it isn’t a product or service that makes something boring, it’s marketing and branding. And with social media, even the dullest of businesses have the opportunity to spice things up! Here are a few ways you can make a “boring” brand or product exciting:
Educate your audience. Pass on advice about how to get the most out of your product, correct an industry misconception, or reveal some company history.
Go behind the scenes. It may seem boring to you but there is something fascinating about seeing the nuts and bolts of a business. What is happening at your office? Did you just get a new shipment of product? Are you traveling for a business conference? Show it off!
Run a poll. Polls are a great way to gain customer feedback or gauge interest in a new service or product. It is a simple way for even the shyest of fans to engage with your brand.
Show your company culture. So maybe your service or product isn’t the most captivating, but your people could be! Promote what makes your office unique, highlight employees, or brag about your fun crew!
Tell your story. Whatever your business may be, there was an initial “why” moment that started it. Get real and share why your business kicked off.
The bottom line is, create great content, even if you have a “boring” brand. Overwhelmed by the inspiring content ideas we just listed? We can manage your social media profiles for you! We will do all of the research, planning, and posting for you so you don’t have to worry about it. It is as simple as it sounds, just reach out to us here.