Most Commonly Asked Questions About Websites and Digital Marketing
Digital marketing is all about driving the right audience to your website and business. With critical online marketing areas, like search engine optimization, social media advertising, and web design and development, your business can achieve some awesome results!
Here are some digital marketing FAQs that can help answer some questions you may have about the services we offer.
Do I really need a website? 2021 calling… yes you do. Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness.
Red Technologies’ web developers are specialists in WordPress and love to utilize their talents to create custom and unique websites to fit your specific business needs. Whether your site contains basic business information or needs a custom form or store, we use the most current technology to help you beat the competition!
Do I need to write my own content for my website? You are the knowledge bank when it comes to your website but we get it, sometimes putting that knowledge into catchy, unique sentences isn’t easy.
Our Red Tech copywriters can do the work for you by crafting a unique message for your target audience that will hit the highlights. We’ll learn as much as we need to know to create compelling words that inspire people to get in touch.
How do I get my website to the top of Google search? Search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages. Search engines have algorithms that determine which web pages hold the most relevant results, and those pages are ranked highest among the search results.
Here at Red Technologies, we work with select keywords, meta descriptions, links, and content so you will stand out to search engine algorithms as relevant information and ultimately rank higher.
What social media platforms are best for my business? While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best, while LinkedIn or Instagram may be for others. Determine your target audience and social media goals and then test what platform works best for your business.
Red Technologies works with clients to develop the right social media marketing plan. Once the plan is in place, our Red Techs will work with you on a regular basis to make sure your business remains active on all of the social media platforms. We will do all of the research, planning, and posting for you so you don’t have to worry about it.
What is pay-per-click advertising? This version of ads can placed on search engines or other websites to drive traffic to your website. They can be performed on Google, Facebook, Instagram, LinkedIn, and more!
Our job is to make sure that your ad campaigns are correctly configured to drive the type of traffic you want to your website. This ensures your budget is not being wasted and your conversion rates are increased.
How often should my company send emails? A majority of companies resolve to sending emails anywhere from 3 times a week to 2 times a month. It all depends on the amount of content you have to promote and share with your subscribers.
Red Tech utilizes online tools to get people to your website, this includes email marketing through newsletters and targeted emails. We can help you maintain your own client lists or help you grow an email list.
More questions? Our inbox is always open! Reach out to us by clicking here.