Why an Email Marketing plan benefits your business
If you’re not using email marketing to reach your customers, take a deep breath. It’s not as hard as it sounds. You may have heard it before, but it warrants repetition: email marketing is one of the most effective ways to reach and engage your audience. By adding email marketing to your toolbox of tactics, your business will improve reach and visibility, converting more leads to sales on a consistent basis.
Think about it, email is a huge part of our daily lives- as modern Americans, professionals, and consumers. Most people have an email address and use it multiple times a day. According to Radicati Group, more than half of the world’s population uses email as of 2019–and this number is expected to increase to more than 4.3 billion users within four years.
Still not convinced? Here are a few more key points to consider while planning your email marketing campaign:
Email Marketing is cost effective. Quite possibly the ideal digital marketing tool for businesses working with small budgets, email marketing campaigns allow you to consistently engage your target audience. Most online tools like MailChimp or Constant Contact offer scheduling, segmentation, and personalization so you can get the most bang for your buck– reaching clients who want to hear from you. While you may have to invest in a program, and possibly someone to help manage and build it, email marketing provides a high return on investment. According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI.
Reach more mobile users. More than half of emails read daily are done so on a smartphone or tablet, allowing email marketing to be the optimal tool to engage consumers using a mobile device. Every time a client checks their email on a phone, it offers a new opportunity to engage the customer and keep your brand top of mind. Maintain your consumers trust by providing effective content (with supporting links, if applicable), engaging imagery, and a mobile-responsive design.
Offer personalized, interactive content. Email marketing makes it easy to identify your clients preferences and improve their online experience. Businesses can improve email campaign responses by tracking consumer data and tailoring content to the messaging your clients desire. Most campaign manager programs can help segment lists and offer easy to follow guides to implement interactive content (like polls, contests, and videos). Not only does this improve your click through rate, it also helps convert potential prospects to consumers.
Measure results. Email marketing is an effective tool because it is simple to track results. You are able to see who opened your email, what time, if they clicked any links, how long they spent reading it, and if they answered your call to action. As an administrator, you can also view who unsubscribes from your list, allowing you to analyze your strategy and make adjustments as needed. All of this information is vital in developing a long term marketing plan for sustainable business growth.
Still worried you don’t have the time or expertise to implement an email campaign? Red Technologies has a team of experts to support our clients email campaigns, social media, and SEO results. Our techs work with you to understand your brand and supply assistance in creating and managing consistent email messaging. Interested in learning more? Give us a shout to learn more about our digital marketing tools.