Back in the ‘90s and early 2000s, you were ahead of the game if you simply had a website. Today, you don’t just need a website… it needs to be easily navigable, well-designed, and be able to meet the needs of your customers or potential customers.
Did you know that the average time spent on a website is about 45 seconds? Is that enough time for you to show what you offer to your customers?
Here are five reasons it may be time to give your website a facelift.
Your visitors aren’t sticking around.
If your web analytics show low time spent on site and high bounce rates, that is a good indicator that visitors don’t find your current site useful.
Low search engine rankings.
If the content on your website wasn’t written with current SEO trends in mind, it may be time for an update. Today it’s all about having original, high-quality content, which is why sites with blogs perform so well.
According to Smart Insights, more than half of local searches are performed on mobile devices. In the United States, 25% of internet users only access the internet on a mobile device. This should tell you if your website isn’t mobile-optimized, it’s time to re-design.
Web design trends are always changing, and if your website is years old, it probably looks outdated. Today, it’s all about clean designs and easy navigation. If your website is cluttered, it’s time to re-design.
You’ve changed your brand.
Your website is the hub of your online activity and in many cases is the first impression for a customer. If the look and feel of your current website don’t line up with your current brand and messaging, it is time to update.
Your website is an investment in the future of your business. Now more than ever, having a strong online presence is no longer optional. Thinking your website needs a facelift, what are you waiting for? Reach out to our team and we can produce an interactive, attractive, new website aligned with your business goals.READ MORE
Digital marketing allows businesses to attract a larger audience by meeting them where they spend the most time and money: online. It focuses on connecting with audiences through channels such as social media, email, and mobile.
Let’s take a closer look at some common questions asked about digital marketing.
What is digital marketing? Digital marketing refers to any marketing or advertising conducted online through digital channels to people on internet-connected devices like smartphones, tablets, or computers.
What are the different pieces of digital marketing? A successful digital marketing strategy includes: a website, social media, paid advertising, email marketing, and search engine optimization (SEO).
What are the benefits of social media for my company? Social media has forever changed the way that consumers communicate with businesses. Being accessible to your customers (and prospective clients) via social media is vital when it comes to developing relationships with them and guiding them through the sales funnel.
Do I need to send an email newsletter? For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content. Newsletters are a great place to experiment- see what works for you and your audience.
Why is SEO important? Mobile SEO is more important than ever, given that a growing number of search queries are conducted on mobile devices. In fact, Google has just announced that there are officially more search queries conducted on mobile devices than on personal computers. Creating a responsive website that automatically adapts to mobile settings is a key way to improve the experience of your mobile users.
How often should I post a blog or post on social media? Aim for 2-3 times a week for social media accounts such as Facebook, Instagram, and LinkedIn. When it comes to blogging, we suggest 1-3 blogs a month. However, there is no definitive magic number for blogging. The most important tip to remember is to post quality content, consistently!
Why do I need to focus on so many different digital marketing strategies? It’s important to focus on a variety of strategies simply because opportunities for digital marketing are increasing as target audiences visit more online platforms.
Have another question about digital marketing? We’d love to hear it- reach out to Red Technologies! Curious about how your current website and online brand rank? Click here for a free evaluation.READ MORE
Stock images make it easy for DIY marketers to sell products and tell the story of their business. But is it the tale you want to tell? Stock photos are available for a variety of purposes, but when it comes to selling your products and personalizing your online brand, consider using a photographer to add images to your marketing toolbox.
Free and for sale images are easily available online, but taking your own photos and videos adds a personal touch and let’s potential customers know there is a face behind the website or social media account. Here are a few other reasons why we recommend using “real” photos for your website and marketing materials:
- According to MDG Advertising, 67% of online shoppers rate high-quality images as being “very important” to their purchase decision, slightly more than “product specific information,” “long descriptions,” and “reviews and ratings.” You want your photos to represent the products customers will be receiving and the salespeople they will be working with.
- Customers want to see images of the brand you’re selling, just as much as they want to see the texture, size, scale, detail, context, and brand. They want to know your company is unique and serves a purpose.
- Stock images are available to the public, so there is a chance a competitor or anyone else may use the same photo to fill a different need, or highlight a message that doesn’t align with your company.
Using your photos, or hiring a photographer to help capture your style, allows you to truly create personalized messaging and enhance your brand. Looking to up your photo game or give your website an update? Our image team helps create photos and videos that reflect your business goals. Contact Red Technologies for more information or a site review today!READ MORE
Our team of remote workers love Blue Light Blocking glasses as we spend hours in front of our screens making website and marketing dreams come true. But don’t take our word for it, here are some proven benefits to sport light blocking specs:
Reduces eye strain. In addition to taking regular pauses from screens, our eyes need a break from the constant light and movement laptops, tablets, and smartphones bring. By wearing glasses with blue light filtering technology, eyes have less strain and enhance focus, making you feel more energized and improving productivity.
Improves sleep. Blue light is shown to have a high energy frequency that increases alertness and delays the natural release of melatonin. Blue light blocking glasses reduces the blue light impact, enabling you to use devices and still have a good night’s sleep. (Although it is still recommended to put down those devices well before bedtime!)
Reduces long term health risks. A cheap pair of blue light blocking glasses may save you from long term eye damage. Age-related macular degeneration (AMD) is the leading cause of blindness and can be reduced by using special specs. Those who suffer from headaches have also seen benefits from blue light blocking glasses.
Do you use these trendy glasses? What improvements have you noticed?
If you’re in the market for a website update–or are working on improving your current site–you’ve probably heard about mobile optimization. A fancy way to refer to the functionality of your site, it ensures your web interaction is the same on a mobile device as it is on a computer. Offering an optimized mobile experience that is web friendly or responsive has three important benefits.
SEO Ranking. We use our phones for everything, so mobile performance is a big one. The search engine you choose determines site rankings based on other users activity. If your website isn’t interacting well with search engines due to incompatibility or poor mobile use, it will impact your SEO rank.
Building your online reputation. You want people to have a good impression of your business and rely on you as a trusted partner, so a positive web experience is important. If clients are unable to access or navigate your site from a smart device, it could be a negative reflection of your company.
Enhancing the customer experience. An easy to navigate site encourages client engagement, and allows you a direct channel of communication with your audience. Satisfied customers will keep coming back if your site adds value and is dependable.
If your website could use an update, or you’re interested in learning more about enhancing your current one, contact our team to help assess your needs.
Analytics. It’s fun to say and you may hear it a lot when discussing online branding and building a web presence. But do you really understand what it means? As e-commerce and social media platforms continue to evolve and dominate marketing strategies, it is crucial to understand the importance of analytics.
What are they? Essentially, analytics is the interpretation of patterns in data. When it comes to your website, it discovers and communicates your user demographics, the interaction with your site, and the mapping of user habits. It can be extremely useful when developing goals and strategies, or analyzing your business plan.
Most small businesses utilize Google Analytics–a free analytic platform– to manage and measure their sites.
Why are they important? Analytics should be reviewed regularly to make informed decisions on web performance. Think of it as a job review for your website. Exploring your analytics allows you the opportunity to study your marketing strategy in action; a “real time” tool to improve and optimize your marketing efforts. With it, you can identify your strengths and weaknesses, as well as what types of content provide value to your audience.
There are two metrics owners can use to assess site behavior:
- Web analytics refers to website specific metrics, like page load times, time spent on a certain page, page view per visit, etc.
- Marketing analytics refers to overall traffic, leads converted, sales funnel information, etc.
How to start using them. Platforms like Google make it very easy for owners to review analytics and customize reports. You can easily monitor what kind of blogs bring in more traffic, or which posts have higher bounce rates so you can plan your content accordingly. As you identify new goals, you are able to watch response rates and pivot your online presence as needed.
Need help? With the abundance of information available, it’s easy to feel overwhelmed on where to start. Trust experts at Red Technologies to help review analytics and implement a marketing strategy with our monthly service plan. We can review and finesse SEO, create an action plan, and track results. Visit us online or contact us today!READ MORE
Many of our teammates call Minnesota home, and the devastating events that took place last week caused ripple effects in all of our lives. No one ever anticipates dealing with workplace violence, lockdowns, or media coverage in your own backyard. We are proud of the heroic work the local authorities and care teams put forth to secure our town and save lives. As we continue to process these events and work toward healing, we want to take a moment to honor and acknowledge the lives impacted and long term grief this leaves in our community.
Red Technologies was started in Buffalo and remains active in this close-knit city. We are dedicated to supporting its people and are actively looking for a meaningful, long-term way to give back. Several organizations have started drives, funds, and events to benefit the victims. As we take time to decide where our resources are best utilized, please consider supporting our friends and neighbors in their efforts. To learn more visit the Buffalo Strong website.
Our hearts are with the Buffalo community today, and always.
Red Technologies Inc., celebrates the highlights of 2020 (from home!). The web development and marketing company connects clients with modern online branding solutions. Check the successes we highlight from last year:
Are you re-thinking your online presence and marketing strategy ? Contact us for fresh ideas today.READ MORE
Many of us work-from-home veterans are accustomed to creating productive work schedules while managing barking dogs, dirty dishes, and video conference calls. The past year has seen a dramatic increase in telecommuting, leaving many shell shocked by the work environment change. While it is a difficult balance for everyone to find, here are some helpful tips from our Red Tech team:
Notice what makes you productive. Are you full of energy right away in the morning, or later in the day? Does background music or total silence inspire your creativity? Do you need tea or soda to get your juices flowing? Should you start your day with exercise, or save it for mid day? Only you know! By identifying the type of environment and routine in which you thrive in you can maintain–even increase– your productivity. Establish your routine and stick to it!
Create an inspiring space. Declutter your work area to allow your focus to remain productive. It’s easy to get distracted when your desk is piled high with papers, photos, and hidden lip balm. Ensure you have good lighting, a supportive seat, and a spot for your favorite beverage.
Schedule your time (and plan for breaks). It’s just as easy to skip lunch while working from home as it is when you travel into the office. Remind yourself to take brain breaks to stretch your legs, refresh your water, or change the laundry. Your mind and body need to regularly break in order to produce quality work. If you are on video or conference calls all day, be sure to block your schedule to minimize eye strain and poor posture. Guard your work time seriously and be clear to any of your “office mates” at home when you have important calls or significant deadlines.
Celebrate milestones and achievements. You’re already accustomed to meeting and celebrating goals at the office, but it’s easy to overlook them when it feels as though you never leave the house. Highlight your accomplishments by tracking them in your calendar or celebrating with your family. Bring in donuts on occasion, or treat yourself to a fancy lunch with a promotion–just because you can’t enjoy a social event doesn’t mean you didn’t work hard for your latest achievement.READ MORE
For the fifth year in a row, Red Technologies supported the local Buffalo Rotary in their annual Christmas Adopt A Family program. Each year, Red Tech teammates contribute money to shop for a local family in need. This year, we were able to spoil a local family of five with clothes, outerwear, pajamas, and gift cards. Tori proved to be an excellent shopper and was happy to provide Christmas cheer to a local family this season.
The Buffalo Rotary Club has been providing bright holidays for families in need within the Buffalo, Hanover, and Montrose communities for many years. The Adopt A Family Program gives clothing and personal necessities for local families. Recipient families also have an opportunity to participate in Toys for Tots, offering toys, and books for children.
Red Technologies is happy to support local businesses and charities within our communities. We want to wish all of our clients and friends a very happy holiday season, and warm wishes for a blessed new year.