What is SEO and why is it important?

 In Blog, Google Searches, hosting, Interesting Facts, Online Reputation, Red Tech News, Search Engine Optimization, SEO, SEO News, Website Development, Website Maintenance

In today’s world, having a website is an absolute necessity when running a business. Websites not only provide information about what a business does, but they also set the first impression for your company. A business could have a beautiful website, but what good does it do if people can’t find it online? That’s where Search Engine Optimization, (SEO) comes in.

What is SEO and why is it important?

Have you ever wondered how sites like Google or Yahoo know what to show people when they search for something? SEO stands for Search Engine Optimization, which is how internet users find information among the countless websites around the world. SEO uses keywords and phrases to bring websites into search engine results. 

SEO is used to get your website to rank higher in search engine results pages organically. Unlike paid advertising, which provides immediate visibility but requires continuous investment, SEO aims for sustainable, long-term results. Using SEO aligns your website with the ever-changing algorithms of search engines like Google, Bing, and Yahoo. The experts at Red Technologies use SEO to ensure the websites we work on are being found by the users who need to find them. 

How does Red Technologies use SEO?

With our behind-the-scenes tailoring, Red Technologies helps customers find your business and strengthen your online presence. Our Red Techs will help your website rank high in search engine results using these steps:


Step 1: We offer the initial set-up of your search engine optimization. We properly tag all your pages, make sure all of your accounts are linked together, and make sure the major search engines know it and start crawling.

Step 2: Our Red Techs create location pages for you within local search engines. We make sure your profiles are all 100 complete and accurate so your site gets the most credit possible, which bumps you up, up, up in the rankings.

Step 3: Reaching the top of the search engine rankings isn’t good enough. Without the proper monthly care, you will quickly find your website falling to pages 2, 3, 4 – or worse! Our ongoing SEO monitoring provides monthly care of your site and its positioning in search engines. We keep your tags current, monitor your social media presence and analytics reports, and track your competition to keep you ahead. We create new content (pages) regularly to keep your site current and do regular link checks to ensure no links are broken.

SEO is crucial for businesses and individuals aiming to enhance their online visibility and reach. Red Technologies will optimize your website to be found by search engine algorithms, and improve its rankings in search results, which will lead to increased organic traffic to your site. Contact us today to help your website reach its intended users!

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