Are you reviewing your analytics?
Analytics. It’s fun to say and you may hear it a lot when discussing online branding and building a web presence. But do you really understand what it means? As e-commerce and social media platforms continue to evolve and dominate marketing strategies, it is crucial to understand the importance of analytics.
What are they? Essentially, analytics is the interpretation of patterns in data. When it comes to your website, it discovers and communicates your user demographics, the interaction with your site, and the mapping of user habits. It can be extremely useful when developing goals and strategies, or analyzing your business plan.
Most small businesses utilize Google Analytics–a free analytic platform– to manage and measure their sites.
Why are they important? Analytics should be reviewed regularly to make informed decisions on web performance. Think of it as a job review for your website. Exploring your analytics allows you the opportunity to study your marketing strategy in action; a “real time” tool to improve and optimize your marketing efforts. With it, you can identify your strengths and weaknesses, as well as what types of content provide value to your audience.
There are two metrics owners can use to assess site behavior:
- Web analytics refers to website specific metrics, like page load times, time spent on a certain page, page view per visit, etc.
- Marketing analytics refers to overall traffic, leads converted, sales funnel information, etc.
How to start using them. Platforms like Google make it very easy for owners to review analytics and customize reports. You can easily monitor what kind of blogs bring in more traffic, or which posts have higher bounce rates so you can plan your content accordingly. As you identify new goals, you are able to watch response rates and pivot your online presence as needed.
Need help? With the abundance of information available, it’s easy to feel overwhelmed on where to start. Trust experts at Red Technologies to help review analytics and implement a marketing strategy with our monthly service plan. We can review and finesse SEO, create an action plan, and track results. Visit us online or contact us today!