Engage more customers by adding video to your website

 In Blog, brand awareness, marketing, Social Media, Social Media, Social Media Marketing News, Video, video marketing, Video Marketing, videography

Engage more customers by adding video to your website

If you’re looking to provide a little extra attention to your website, consider adding video to engage customers and increase brand awareness. Video is quickly becoming a versatile and profitable digital marketing tool to add to your promotion toolbox.

Here are just a few reasons to push play and add video marketing to your site:

People love video.

Most people can remember a funny or heartwarming video they’ve seen online. More than words or photos, consumers connect with videos. Often, video triggers an emotional response that engages the viewer and adds value to their experience. Not only that, it builds trust in your brand and engages even the most skeptical of users.

A little goes a long way.

Video marketing does not require a huge budget. Many business owners assume you have to spend thousands of dollars to create an effective video marketing tool, and that is just not true. Red Technologies can provide professional video to Minnesota businesses without breaking their marketing budget. In fact, the ROI for videos often pays off more quickly than traditional marketing tools.

Video marketing usage is on the rise.

If you’re not ready to add video to your site, your competitors will be. Check out these statistics from HubSpot, a trusted source on marketing trends:

  • 81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
  • 99% of those who already do use video, say they’ll continue to do so in 2018.
  • 65% of those who don’t currently use video, say they plan to start in 2018.

Still not convinced?

Consider the power of video in education. If your company is working to explain how something functions or offer a historical overview, video can illustrate important points more effectively than words or graphs. In addition, customers are more likely to share links and recall content when presented via video.

Ready to hit record? Red Technologies is at the forefront of video marketing needs. In addition to free website and online brand evaluations, our experts are available to consult on video and marketing needs. Contact Red Technologies today at [email protected] to learn more about our services.

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