Five Reasons Your Website Needs a Facelift

Back in the ‘90s and early 2000s, you were ahead of the game if you simply had a website. Today, you don’t just need a website… it needs to be easily navigable, well-designed, and be able to meet the needs of your customers or potential customers.

Did you know that the average time spent on a website is about 45 seconds? Is that enough time for you to show what you offer to your customers?

Here are five reasons it may be time to give your website a facelift.

Your visitors aren’t sticking around.

If your web analytics show low time spent on site and high bounce rates, that is a good indicator that visitors don’t find your current site useful. 

Low search engine rankings.

If the content on your website wasn’t written with current SEO trends in mind, it may be time for an update. Today it’s all about having original, high-quality content, which is why sites with blogs perform so well.

Isn’t mobile-friendly.

According to Smart Insights, more than half of local searches are performed on mobile devices. In the United States, 25% of internet users only access the internet on a mobile device. This should tell you if your website isn’t mobile-optimized, it’s time to re-design.

Outdated design.

Web design trends are always changing, and if your website is years old, it probably looks outdated. Today, it’s all about clean designs and easy navigation. If your website is cluttered, it’s time to re-design.

You’ve changed your brand.

Your website is the hub of your online activity and in many cases is the first impression for a customer. If the look and feel of your current website don’t line up with your current brand and messaging, it is time to update.

Your website is an investment in the future of your business. Now more than ever, having a strong online presence is no longer optional. Thinking your website needs a facelift, what are you waiting for? Reach out to our team and we can produce an interactive, attractive, new website aligned with your business goals.