What is mobile optimization?

Mobile opti-what?! 

If you’re in the market for a website update–or are working on improving your current site–you’ve probably heard about mobile optimization. A fancy way to refer to the functionality of your site, it ensures your web interaction is the same on a mobile device as it is on a computer. Offering an optimized mobile experience that is web friendly or responsive has three important benefits.

SEO Ranking. We use our phones for everything, so mobile performance is a big one. The search engine you choose determines site rankings based on other users activity. If your website isn’t interacting well with search engines due to incompatibility or poor mobile use, it will impact your SEO rank.

Building your online reputation. You want people to have a good impression of your business and rely on you as a trusted partner, so a positive web experience is important. If clients are unable to access or navigate your site from a smart device, it could be a negative reflection of your company.

Enhancing the customer experience. An easy to navigate site encourages client engagement, and allows you a direct channel of communication with your audience. Satisfied customers will keep coming back if your site adds value and is dependable.

If your website could use an update, or you’re interested in learning more about enhancing your current one, contact our team to help assess your needs.