Use your photos to tell your story

 In Blog, branding, community, Design, Design Trends, e-commerce, email marketing, marketing, Red Tech News, SEO, Social Media, Social Media, Social Media Marketing News, trends, Website Development

Stock images make it easy for DIY marketers to sell products and tell the story of their business. But is it the tale you want to tell? Stock photos are available for a variety of purposes, but when it comes to selling your products and personalizing your online brand, consider using a photographer to add images to your marketing toolbox.

Free and for sale images are easily available online, but taking your own photos and videos adds a personal touch and let’s potential customers know there is a face behind the website or social media account. Here are a few other reasons why we recommend using “real” photos for your website and marketing materials:

  • According to MDG Advertising, 67% of online shoppers rate high-quality images as being “very important” to their purchase decision, slightly more than “product specific information,” “long descriptions,” and “reviews and ratings.” You want your photos to represent the products customers will be receiving and the salespeople they will be working with.
  • Customers want to see images of the brand you’re selling, just as much as they want to see the texture, size, scale, detail, context, and brand. They want to know your company is unique and serves a purpose.
  • Stock images are available to the public, so there is a chance a competitor or anyone else may use the same photo to fill a different need, or highlight a message that doesn’t align with your company.

Using your photos, or hiring a photographer to help capture your style, allows you to truly create personalized messaging and enhance your brand. Looking to up your photo game or give your website an update? Our image team helps create photos and videos that reflect your business goals. Contact Red Technologies for more information or a site review today!

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